JACIII Vol.21 No.3 pp. 559-572
doi: 10.20965/jaciii.2017.p0559


Interactive Logo-Design System with an Impression-Factors Space

Takehisa Onisawa* and Aritomo Yahata**

*Faculty of Engineering, Information and Systems, University of Tsukuba
1-1-1 Tennodai, Tsukuba, Japan

**Graduate School of Systems and Information Engineering, University of Tsukuba
1-1-1 Tennodai, Tsukuba, Japan

November 2, 2016
March 2, 2017
Online released:
May 19, 2017
May 20, 2017
interactive design, logotype/logo, user’s evaluation, Kansei information

This paper proposes an interactive logo-design system considering the user’s impression for the target logo. A user inputs an adjective into the system to reflect his/her impression for the designed logotype/logo. The system analyzes the adjective using adjective co-occurrence and obtains its impression value on the impression-factors space. The system then generates initial logotype design candidates, based on the impression value, and presents them to a user, and then the user evaluates them. If the user is not satisfied with the presented design candidates, the system modifies them based on the user’s evaluation and presents new logotype design candidates. The interactive design procedures are repeated until the user is satisfied with the logotype design. If necessary, the user can also modify the logotype design by replacing some part of it with an image. This process makes the logotype/logo design more impressive and satisfactory for the user. Through experimentation, it is confirmed that the proposed system works well and that the presented modification procedures generate logotypes/logos that well reflect the user’s impression.

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Last updated on May. 23, 2017