Fuzzy Set Representation of Kansei Texture and its Visualization for Online Shopping

Hidenori Sakaniwa; Fangyan Dong; Kaoru Hirota

doi:10.20965/jaciii.2015.p0284

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JACIII Vol.19 No.2 pp. 284-292

doi: 10.20965/jaciii.2015.p0284

(2015)

Paper:

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Fuzzy Set Representation of Kansei Texture and its Visualization for Online Shopping

Hidenori Sakaniwa^*,**, Fangyan Dong^*,***, and Kaoru Hirota^*

^*Department of Computational Intelligence and Systems Science, Tokyo Institute of Technology
G3-49, 4259 Nagatsuta, Midori-ku, Yokohama 226-8502, Japan

^**Yokohama Research Laboratory, Hitachi Ltd.,
Yokohama, Kanagawa 244-0817, Japan

^***Education Academy of Computational Life Sciences, Tokyo Institute of Technology
J3-141, 4259 Nagatsuta, Midori-ku, Yokohama 226-8502, Japan

Received:

June 22, 2014

Accepted:

December 13, 2014

Published:

March 20, 2015

Keywords:

kansei/affective-engineering, tactile sensation, visualization, individual difference, fuzzy set

Abstract

A fuzzy set representation method of Kansei Texture is proposed to express individual difference of Kansei Texture feelings for the purpose of online shopping. The method provides buyers with criteria whether a request to send samples is necessary according to the variance degree of individual differences, and it also offers sellers with information regarding the possibility of returned goods in case of significant individual differences with regard to expensive prices. The correlation coefficient of the degree of individual difference and sample demand is 0.78 (P<0.05, t-test), i.e., a directly proportional relationship is observed between the two degrees. There is a tendency for expensive goods, e.g., those with price greater than $50, to be returned in the case of a large individual difference degree, i.e., the individual difference degree of Kansei Texture with price information provides a useful strategy for estimating the possibility of returned goods. Moreover, the relationship between stress and individual difference is also shown. Further validity verification is planned in order to realize practical applications in the real market.

Cite this article as:

H. Sakaniwa, F. Dong, and K. Hirota, “Fuzzy Set Representation of Kansei Texture and its Visualization for Online Shopping,” J. Adv. Comput. Intell. Intell. Inform., Vol.19 No.2, pp. 284-292, 2015.

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References

[1] H. Sakaniwa, M. Seki, F. Dong, and K. Hirota, “KANSEI TEXTURE for Remote Object Image and its Visualization Method (in Japanese),” Trans. of Japan Society of Kansei Engineering, Vol.13, No.1, pp. 281-288, 2014.
[2] H. Sakaniwa, F. Dong, and K. Hirota, “A Visualization Method of Kansei Texture and Its Individual Difference,” J. of Information Assurance and Security (JIAS), Vol.9, pp. 288-296, 2014.
[3] J. J. Gibson, “Observations on active touch,” Psychological Review, Vol.69, No.6, pp. 477-491, 1962.
[4] M. Hollins, S. Bensmaïa, K. Karlof, and F. Young, “Individual differences in perceptual space for tactile textures: Evidence from multidimensional scaling,” Perception & Psychophysics, Vol.62, Iss.8, pp. 1534-1544, 2000.
[5] J. Peck and T. L. Childers, “To Have and to Hold: The Influence of Haptic Information on Product Judgments,” J. of Marketing, Vol.67, No.2, pp. 35-48, 2003.
[6] J. Peck and T. L. Childers, “Individual Differences in Haptic Information Processing, The “Need for Touch” Scale,” J. of Consumer Research, Vol.30, No.3, pp. 430-442, 2003.
[7] S. Okamoto, H. Nagano, and Y. Yamada, “Psychophysical Dimensions of Tactile Perception of Textures,” IEEE Trans. on Haptics, Vol.6, No.1, pp. 81-93, 2013.
[8] J. Watanabe, A. Kano, and M. Sakamoto, “Trend Visualization of Emotional Judgments on Materials in Contact Using Distribution Map of Japanese Onomatopoeic Words (in Japanese),” Trans. of Japan Society of Kansei Engineering, Vol.13, No.2, pp. 353-359, 2014.
[9] S. Lederman and R. Klatzky, “Hand movement, a window into haptic object recognition,” Cognitive Psychology, Vol.19, pp. 342-368, 1987.

This article is published under a Creative Commons Attribution-NoDerivatives 4.0 Internationa License.

[1] [1] H. Sakaniwa, M. Seki, F. Dong, and K. Hirota, “KANSEI TEXTURE for Remote Object Image and its Visualization Method (in Japanese),” Trans. of Japan Society of Kansei Engineering, Vol.13, No.1, pp. 281-288, 2014.

[2] [2] H. Sakaniwa, F. Dong, and K. Hirota, “A Visualization Method of Kansei Texture and Its Individual Difference,” J. of Information Assurance and Security (JIAS), Vol.9, pp. 288-296, 2014.

[3] [3] J. J. Gibson, “Observations on active touch,” Psychological Review, Vol.69, No.6, pp. 477-491, 1962.

[4] [4] M. Hollins, S. Bensmaïa, K. Karlof, and F. Young, “Individual differences in perceptual space for tactile textures: Evidence from multidimensional scaling,” Perception & Psychophysics, Vol.62, Iss.8, pp. 1534-1544, 2000.

[5] [5] J. Peck and T. L. Childers, “To Have and to Hold: The Influence of Haptic Information on Product Judgments,” J. of Marketing, Vol.67, No.2, pp. 35-48, 2003.

[6] [6] J. Peck and T. L. Childers, “Individual Differences in Haptic Information Processing, The “Need for Touch” Scale,” J. of Consumer Research, Vol.30, No.3, pp. 430-442, 2003.

[7] [7] S. Okamoto, H. Nagano, and Y. Yamada, “Psychophysical Dimensions of Tactile Perception of Textures,” IEEE Trans. on Haptics, Vol.6, No.1, pp. 81-93, 2013.

[8] [8] J. Watanabe, A. Kano, and M. Sakamoto, “Trend Visualization of Emotional Judgments on Materials in Contact Using Distribution Map of Japanese Onomatopoeic Words (in Japanese),” Trans. of Japan Society of Kansei Engineering, Vol.13, No.2, pp. 353-359, 2014.

[9] [9] S. Lederman and R. Klatzky, “Hand movement, a window into haptic object recognition,” Cognitive Psychology, Vol.19, pp. 342-368, 1987.

Fuzzy Set Representation of Kansei Texture and its Visualization for Online Shopping

Hidenori Sakaniwa*,**, Fangyan Dong*,***, and Kaoru Hirota*

Hidenori Sakaniwa^*,**, Fangyan Dong^*,***, and Kaoru Hirota^*