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JACIII Vol.15 No.2 pp. 173-179
doi: 10.20965/jaciii.2011.p0173
(2011)

Paper:

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Agent-Based Simulation of Product Diffusion with Network Externality in a Heterogeneous Consumer Network

Nobutada Fujii*, Toshiya Kaihara*, and Takashi Eda**

*Graduate School of System Informatics, Kobe University

**Graduate School of Engineering, Kobe University, Rokkodai 1-1, Nada, Kobe 657-8501, Japan

Received:
August 17, 2010
Accepted:
December 31, 2010
Published:
March 20, 2011
Creative Commons License
Keywords:
product diffusion, network externality, complex network, multiagent systems
Abstract
In a product market with network externality, outperforming products are not always disseminated. Product markets are often modeled and examined by simulation to clarify product diffusion processes. In earlier work, where multiagent systems and complex networks were used to model the product market, consumer heterogeneity was not considered despite its influence on the product diffusion process. This paper introduces threshold models into multiagent-systembased simulation in complex networks to realize consumer heterogeneity. The feasibility of the proposed method is discussed using computer simulation results, and consumer heterogeneity and network structure affect product diffusion processes.
Cite this article as:
N. Fujii, T. Kaihara, and T. Eda, “Agent-Based Simulation of Product Diffusion with Network Externality in a Heterogeneous Consumer Network,” J. Adv. Comput. Intell. Intell. Inform., Vol.15 No.2, pp. 173-179, 2011.
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