IJAT Vol.12 No.6 pp. 842-852
doi: 10.20965/ijat.2018.p0842


Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia

Ihwan Ghazali*1,*2,†, Salwa Hanim Abdul Rashid*1,*2, Siti Zawiah Md Dawal*1, Hideki Aoyama*3, Alva Edy Tontowi*4, and Raja Ariffin Raja Ghazilla*1,*2

*1Department of Mechanical Engineering, University of Malaya
Block K, Level 2, Kuala Lumpur, Malaysia

Corresponding author

*2Centre for Product Design and Manufacturing (CPDM), University of Malaya, Kuala Lumpur, Malaysia

*3Department of System Design Engineering, Keio University, Yokohama, Japan

*4Department of Mechanical and Industrial Engineering, Universitas Gadjah Mada, Yogyakarta, Indonesia

December 3, 2017
March 29, 2018
November 5, 2018
sustainability, customer preferences, green product, cultural value, Indonesia

Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers.

Cite this article as:
I. Ghazali, S. Rashid, S. Dawal, H. Aoyama, A. Tontowi, and R. Ghazilla, “Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia,” Int. J. Automation Technol., Vol.12 No.6, pp. 842-852, 2018.
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