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IJAT Vol.6 No.3 pp. 264-271
doi: 10.20965/ijat.2012.p0264
(2012)

Paper:

Proposal of a Methodology for Supporting Eco-Business Planning

Nobuo Nakamura*,**, Kohei Mandai*, Shinichi Fukushige*,
and Yasushi Umeda*

*Department of Mechanical Engineering, Graduate School of Engineering, Osaka University, 2-1 Yamada-oka, Suita, Osaka 565-0871, Japan

**a-Socca, Inc., 5-2 Higashi-ashiya, Ashiya, Hyogo 659-0095, Japan

Received:
November 24, 2011
Accepted:
February 6, 2012
Published:
May 5, 2012
Keywords:
eco-business, business design, idea generation, business model
Abstract

As global environmental issues have become aggravated, “Eco” has become a competitive advantage in business because of consumers’ increasing environmental consciousness. However, it is difficult to lead an eco-business to success in both environmental and economic aspects. In order to solve these problems, this paper proposes a methodology that supports ecobusiness planning, in which a design team utilizes the eighteen rules to generate ideas for eco-business based on the investigation of 50 cases of existing ecobusiness, combines these eco-business ideas to generate eco-business model prototypes, and modifies them. This paper also verifies the feasibility of the proposed method through a workshop. The results of the workshop revealed that the method effectively supports especially in generating eco-business ideas by using the eighteen rules, combining ideas with other ideas, and evaluating them from the three perspectives of market attractiveness, company suitability, and environmental consciousness.

Cite this article as:
N. Nakamura, K. Mandai, S. Fukushige, and <. Umeda, “Proposal of a Methodology for Supporting Eco-Business Planning,” Int. J. Automation Technol., Vol.6, No.3, pp. 264-271, 2012.
Data files:
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