IJAT Vol.6 No.3 pp. 252-263
doi: 10.20965/ijat.2012.p0252


Analysis of Key Success Factors for Eco-Business Through Case Studies in Japan

Shinsuke Kondoh*1, Kei Kurakawa*2, Satoru Kato*3,
Yasushi Umeda*4, and Shozo Takata*5

*1National Institute of Advanced Industrial Science and Technology (AIST), 1-2-1 Namiki, Tsukuba, Ibaraki, Japan

*2National Institute of Informatics, Tokyo, Japan

*3Nagoya Sangyo University, 3255-5 Araicho-Yamanota, Owariasahi, Aichi, Japan

*4Osaka University, 2-1 Yamadaoka, Suita-shi, Osaka, Japan

*5Waseda University, 3-4-1 Ohkubo, Shinjuku-ku, Tokyo, Japan

November 9, 2011
April 9, 2012
May 5, 2012
eco-business, success factors, customer value, design support tool, case data base
In order to solve environmental problems, a transition from conventional business to environmentally conscious business (eco-business) is urgently needed. Support for finding eco-business ideas will help to promote this transition. As a step in this direction, this paper takes an approach that provides a business designer with general rules and prerequisites extracted from existing eco-businesses. This paper collects 130 examples of eco-businesses in Japan and then investigates and classifies them to develop general guidelines and checklists for success. As a result, four kinds of customer value provided by eco-businesses, eight rules that couple the the reduction of environmental load of society with the four customer values, and eight rules for cutting business costs are derived. A tool for planning a new eco-businesses is also proposed.
Cite this article as:
S. Kondoh, K. Kurakawa, S. Kato, Y. Umeda, and S. Takata, “Analysis of Key Success Factors for Eco-Business Through Case Studies in Japan,” Int. J. Automation Technol., Vol.6 No.3, pp. 252-263, 2012.
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