Analysis of Key Success Factors for Eco-Business Through Case Studies in Japan

Shinsuke Kondoh; Kei Kurakawa; Satoru Kato; Yasushi Umeda; Shozo Takata

doi:10.20965/ijat.2012.p0252

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IJAT Vol.6 No.3 pp. 252-263

doi: 10.20965/ijat.2012.p0252

(2012)

Paper:

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Analysis of Key Success Factors for Eco-Business Through Case Studies in Japan

Shinsuke Kondoh^1, Kei Kurakawa^2, Satoru Kato^3,
Yasushi Umeda^4, and Shozo Takata^*5

^*1National Institute of Advanced Industrial Science and Technology (AIST), 1-2-1 Namiki, Tsukuba, Ibaraki, Japan

^*2National Institute of Informatics, Tokyo, Japan

^*3Nagoya Sangyo University, 3255-5 Araicho-Yamanota, Owariasahi, Aichi, Japan

^*4Osaka University, 2-1 Yamadaoka, Suita-shi, Osaka, Japan

^*5Waseda University, 3-4-1 Ohkubo, Shinjuku-ku, Tokyo, Japan

Received:

November 9, 2011

Accepted:

April 9, 2012

Published:

May 5, 2012

Keywords:

eco-business, success factors, customer value, design support tool, case data base

Abstract

In order to solve environmental problems, a transition from conventional business to environmentally conscious business (eco-business) is urgently needed. Support for finding eco-business ideas will help to promote this transition. As a step in this direction, this paper takes an approach that provides a business designer with general rules and prerequisites extracted from existing eco-businesses. This paper collects 130 examples of eco-businesses in Japan and then investigates and classifies them to develop general guidelines and checklists for success. As a result, four kinds of customer value provided by eco-businesses, eight rules that couple the the reduction of environmental load of society with the four customer values, and eight rules for cutting business costs are derived. A tool for planning a new eco-businesses is also proposed.

Cite this article as:

S. Kondoh, K. Kurakawa, S. Kato, Y. Umeda, and S. Takata, “Analysis of Key Success Factors for Eco-Business Through Case Studies in Japan,” Int. J. Automation Technol., Vol.6 No.3, pp. 252-263, 2012.

Data files:

References

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This article is published under a Creative Commons Attribution-NoDerivatives 4.0 Internationa License.

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[4] [4] H. Meier, R. Roy, and G. Seliger, “Industrial Product-Service Systems-IPS2,” Annals of CIRP, Vol.59, No.2, pp. 607-627, 2010.

[5] [5] G. Altshuller, “The Innovation Algorithm: TRIZ, systematic innovation and Technical creativity,” Technical Innovation Centre, Inc., USA, 1999.

[6] [6] M. Lindahl and G. Olundh, “The Meaning of Functional Sales,” Proc. of the 8th CIRP Int. Seminar on Life Cycle Engineering, pp. 211-220, 2001.

[7] [7] G. Seliger, B. Basdere, S. Schumann, and M. Wapler, “Technological Conditions for Selling Use instead of Selling Products,” Proc. of the 7th CIRP Int. seminar on Life Cycle Engineering, pp. 17-22, 2000.

[8] [8] Association for ESCO Business Introduction in Japan, Committee report for ESCO business introduction in Japan, Energy Conservation Centre Japan, 1998.

[9] [9] J. Fujimoto, T. Tamura, Y. Umeda, T. Tomiyama, and F. Kimura, “Development of Prototype Product Based on the Inverse Manufacturing Concept,” Proc. of the 7th CIRP Int. Seminar on Life Cycle Engineering, pp. 205-210, 2000.

[10] [10] T. E. Graedel and B. R. Allenby, “Industrial Ecology,” Prentice Hall, 1995.

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[12] [12] Matsushita Electric Works, Ltd.,
http://biz.national.jp/Ebox/akarianshin/index.html (in Japanese)
[(accessed at 9th, July, 2008)].

[13] [13] Y. Umeda, A. Nonomura, and T. Tomiyama, “Study on life-cycle design for the post mass production paradigm,” Artificial Intelligence for Engineering Design, Analysis and Manufacturing, Vol.14, Issue2, pp. 149-161, 2000.

Analysis of Key Success Factors for Eco-Business Through Case Studies in Japan

Shinsuke Kondoh*1, Kei Kurakawa*2, Satoru Kato*3, Yasushi Umeda*4, and Shozo Takata*5

Shinsuke Kondoh^1, Kei Kurakawa^2, Satoru Kato^3,
Yasushi Umeda^4, and Shozo Takata^*5