Analysis of Key Success Factors for Eco-Business Through Case Studies in Japan
Shinsuke Kondoh*1, Kei Kurakawa*2, Satoru Kato*3,
Yasushi Umeda*4, and Shozo Takata*5
*1National Institute of Advanced Industrial Science and Technology (AIST), 1-2-1 Namiki, Tsukuba, Ibaraki, Japan
*2National Institute of Informatics, Tokyo, Japan
*3Nagoya Sangyo University, 3255-5 Araicho-Yamanota, Owariasahi, Aichi, Japan
*4Osaka University, 2-1 Yamadaoka, Suita-shi, Osaka, Japan
*5Waseda University, 3-4-1 Ohkubo, Shinjuku-ku, Tokyo, Japan
In order to solve environmental problems, a transition from conventional business to environmentally conscious business (eco-business) is urgently needed. Support for finding eco-business ideas will help to promote this transition. As a step in this direction, this paper takes an approach that provides a business designer with general rules and prerequisites extracted from existing eco-businesses. This paper collects 130 examples of eco-businesses in Japan and then investigates and classifies them to develop general guidelines and checklists for success. As a result, four kinds of customer value provided by eco-businesses, eight rules that couple the the reduction of environmental load of society with the four customer values, and eight rules for cutting business costs are derived. A tool for planning a new eco-businesses is also proposed.
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