Proposal of a Methodology for Supporting Eco-Business Planning

Nobuo Nakamura; Kohei M; ai; Shinichi Fukushige; Yasushi Umeda

doi:10.20965/ijat.2012.p0264

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IJAT Vol.6 No.3 pp. 264-271

doi: 10.20965/ijat.2012.p0264

(2012)

Paper:

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Proposal of a Methodology for Supporting Eco-Business Planning

Nobuo Nakamura^*,**, Kohei Mandai^, Shinichi Fukushige^,
and Yasushi Umeda^*

^*Department of Mechanical Engineering, Graduate School of Engineering, Osaka University, 2-1 Yamada-oka, Suita, Osaka 565-0871, Japan

^**a-Socca, Inc., 5-2 Higashi-ashiya, Ashiya, Hyogo 659-0095, Japan

Received:

November 24, 2011

Accepted:

February 6, 2012

Published:

May 5, 2012

Keywords:

eco-business, business design, idea generation, business model

Abstract

As global environmental issues have become aggravated, “Eco” has become a competitive advantage in business because of consumers’ increasing environmental consciousness. However, it is difficult to lead an eco-business to success in both environmental and economic aspects. In order to solve these problems, this paper proposes a methodology that supports ecobusiness planning, in which a design team utilizes the eighteen rules to generate ideas for eco-business based on the investigation of 50 cases of existing ecobusiness, combines these eco-business ideas to generate eco-business model prototypes, and modifies them. This paper also verifies the feasibility of the proposed method through a workshop. The results of the workshop revealed that the method effectively supports especially in generating eco-business ideas by using the eighteen rules, combining ideas with other ideas, and evaluating them from the three perspectives of market attractiveness, company suitability, and environmental consciousness.

Cite this article as:

N. Nakamura, K. Mandai, S. Fukushige, and Y. Umeda, “Proposal of a Methodology for Supporting Eco-Business Planning,” Int. J. Automation Technol., Vol.6 No.3, pp. 264-271, 2012.

Data files:

References

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[9] Y. Umeda, T. Nishioka, S. Fukushige, S. Kondoh, and S. Takata, “Proposal of Idea Generation Support Methodology for Eco-Business,” Proc. of 41st CIRP int. Conf. onManufacturing, pp. 501-506, 2008.
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This article is published under a Creative Commons Attribution-NoDerivatives 4.0 Internationa License.

[1] [1] J. Terninko, A. Zusman, and B. Zlotin, “SystematicInnovation-An Introduction to TRIZ,” St. Lucie Press, 1998.

[2] [2] A. Osterwalder and Y. Pigneur, “Business Model Generation,” John Wiley & Sons, Inc., New Jersey, 2010.

[3] [3] Y. Umeda, et al., “Study on life-cycle design for the post mass production paradigm,” Artificial Intelligence for Engineering Design, Analysis and Manufacturing, Vol.14, Issue2, pp. 149-161, 2000.

[4] [4] Y. Umeda, S. Fukushige, K. Tonoike, S. Kondoh, and H. Yoshikawa, “Product Modularity for Life Cycle Design,” CIRP Annals – Manufacturing Technologies, Vol.57, No.1, pp. 13-16, 2008.

[5] [5] M. J. Goedkoop, C. J. G. van Halen, H. R. M. te Riele, and P. J. M. Rommnens, “Product service systems, ecological and economic basis,” PricewaterCoopers, Netherland, 1999.

[6] [6] A. L. White, M. Stoughton, and L. Feng, “Servicizing; The quiet Transition to Extended Product Responsibility,” Tellus Institute, Washington DC, 1999.

[7] [7] M. Lindahl and G. Olundh, “The Meaning of Functional Sales,” Proc. of 8th CIRP Int. Seminar on Life Cycle Engineering, p. 211, 2001.

[8] [8] F. Kimura, Y. Umeda, S. Takanashi, N. Tanaka, K. Nagata, J. Fujimoto, R. Matsuhashi, T. Mitsuhashi (Eds.), “Handbook of Inverse Manufacturing,” Maruzen, 2004. (in Japanese)

[9] [9] Y. Umeda, T. Nishioka, S. Fukushige, S. Kondoh, and S. Takata, “Proposal of Idea Generation Support Methodology for Eco-Business,” Proc. of 41st CIRP int. Conf. onManufacturing, pp. 501-506, 2008.

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[11] [11] Y. Hori, T. Shimada, and K. Sakai, “Business Development,” DAIAMOND Inc., 2010. (in Japanese)

[12] [12] K. Ooe, “Why does not New Business succeed,” Nikkei Publishing Inc., 1998. (in Japanese)

[13] [13] M. Takahashi, “Creativity Dictionary,” Nikkagiren Shuppan-Sha, 2002. (in Japanese)

Proposal of a Methodology for Supporting Eco-Business Planning

Nobuo Nakamura*,**, Kohei Mandai*, Shinichi Fukushige*, and Yasushi Umeda*

Nobuo Nakamura^*,**, Kohei Mandai^, Shinichi Fukushige^,
and Yasushi Umeda^*