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JACIII Vol.22 No.6 pp. 838-845
doi: 10.20965/jaciii.2018.p0838
(2018)

Paper:

Comparative Analysis of Risk Assessment for Technical Standards Alliance Based on BP Neural Network and Fuzzy AHP Methods

Jing Hu*, Lijun Zhou*, and Yilin Wang**

*College of Economics and Management, China Jiliang University
No.258 Xueyuan Street, Xiasha Higher Education District, Hangzhou 310018, China

**Zhongchao Ink Co., Ltd.
No.288 Xiuyan Road, Nanhui District, Shanghai 201315, China

Received:
May 19, 2017
Accepted:
December 25, 2017
Published:
October 20, 2018
Keywords:
technical standards alliances, risk assessment, BP neural network, fuzzy AHP
Abstract

Establishing unified industrial technical standards for a single enterprise in a highly global integrated market is becoming increasingly difficult. In recent years, leading enterprises have often built technical standards alliances around a key core technology to develop industrial standards cooperatively in order to learn from each other and optimize their resource allocation. Although such technical standards alliances result in huge gains to their members, their internal and external risks threaten both the alliances and their members. As compared to other forms of strategic alliances, the risk of such an alliance has fuzzy characteristics and is difficult to fully and accurately identify. This paper uses a fuzzy pattern-recognition method to evaluate and summarize the risks of technical standards alliances. A fuzzy analytic hierarchy process (AHP) evaluation and back propagation (BP) logic fuzzy neural network methods are used to construct a risk-evaluation model of technical standards alliances while considering an alliance around new-energy automobiles in Zhejiang as an empirical example. The two evaluation models are then contrastively analyzed, and cross validation of the evaluation results is performed in order to provide theoretical guidance and support for the application of two fuzzy evaluation models in practice.

BP networks model structure

BP networks model structure

Cite this article as:
J. Hu, L. Zhou, and Y. Wang, “Comparative Analysis of Risk Assessment for Technical Standards Alliance Based on BP Neural Network and Fuzzy AHP Methods,” J. Adv. Comput. Intell. Intell. Inform., Vol.22 No.6, pp. 838-845, 2018.
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Creative Commons License  This article is published under a Creative Commons Attribution 4.0 International License.

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