Paper:
The Relationship Between Brand Integrity and Business Continuity – A Case Study of Japanese Long-Standing Company, Shioyoshiken –
Shinichiro Terasaki and Shin’ya Nagasawa
*Waseda University, Sodai-11 Bldg. 3F, 1-6-1 Nishiwaseda, Shinjuku-ku, Tokyo 169-8050, Japan
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