The Analysis of Consumer Purchasing Behavior on Cosmetics

Ya-Ling Wu; You-Shyang Chen

doi:10.20965/jaciii.2012.p0425

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JACIII Vol.16 No.3 pp. 425-429

doi: 10.20965/jaciii.2012.p0425

(2012)

Paper:

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The Analysis of Consumer Purchasing Behavior on Cosmetics

Ya-Ling Wu^* and You-Shyang Chen^**

^*Department of Applied English, National Chin-Yi University of Technology, 57 Zhongshan Rd. Sec. 2, Taiping District, Taichung 41170, Taiwan

^**Department of Information Management, Hwa Hsia Institute of Technology, 111 Gong Jhuan Rd., Chung Ho District, New Taipei City 235, Taiwan

Received:

October 20, 2011

Accepted:

December 31, 2011

Published:

May 20, 2012

Keywords:

consumer, consumer behavior, consumer purchasing behavior, cosmetics

Abstract

Consumers have different purchasing behaviors. In order to understand their differences, the individual characters and background are the main factors to be analyzed. This study investigated the consumer purchasing behaviors on cosmetics in two different consumer groups: the counter cosmetic consumers and the open-stack cosmetic consumers. The participants were selected from a famous commercial district. The results revealed the differences on fashion, brand, service, quality and price between the two consumer groups. In addition, the demographic analysis was provided.

Cite this article as:

Y. Wu and Y. Chen, “The Analysis of Consumer Purchasing Behavior on Cosmetics,” J. Adv. Comput. Intell. Intell. Inform., Vol.16 No.3, pp. 425-429, 2012.

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References

[1] C.-C. Lin, “The development and future trends for cosmetic industry in Taiwan,” Chem. Industry Information, Vol.4, pp. 16-32, 2003.
[2] Y.-J. Dai, “The Study of Female Cosmetic Purchasing Behavior – an example of female college students in Taipei,” unpublished dissertation, Institute of Business and Management, National Chiao Tung University, 1998.
[3] L.-C. Chang, “The Introduction to Modern Cosmetics,” Gau Lih Book Co. Ltd., 2002.
[4] Y.-H. Su, “Marketing management,” Tsan-Hai Publisher, 2005.
[5] H.-W. Zheng, “Marketing channel management,” Hsien-Yie Administration, 2003.
[6] W. O. Beardan, T. N. Ingram, and R.W. LaForge, “Marketing: principles & perspectives,” Chien-Chen Business, 2001.
[7] C.-W. Zhang, “a study of consumer characteristic in different cosmetic marketing channels,” unpublished master thesis, 1990.
[8] P. A. Geis, “Cosmetic microbiology: a practical approach,” Taylor&Francis: LCC Press of Taylor & Francis, 2006.

This article is published under a Creative Commons Attribution-NoDerivatives 4.0 Internationa License.

[1] [1] C.-C. Lin, “The development and future trends for cosmetic industry in Taiwan,” Chem. Industry Information, Vol.4, pp. 16-32, 2003.

[2] [2] Y.-J. Dai, “The Study of Female Cosmetic Purchasing Behavior – an example of female college students in Taipei,” unpublished dissertation, Institute of Business and Management, National Chiao Tung University, 1998.

[3] [3] L.-C. Chang, “The Introduction to Modern Cosmetics,” Gau Lih Book Co. Ltd., 2002.

[4] [4] Y.-H. Su, “Marketing management,” Tsan-Hai Publisher, 2005.

[5] [5] H.-W. Zheng, “Marketing channel management,” Hsien-Yie Administration, 2003.

[6] [6] W. O. Beardan, T. N. Ingram, and R.W. LaForge, “Marketing: principles & perspectives,” Chien-Chen Business, 2001.

[7] [7] C.-W. Zhang, “a study of consumer characteristic in different cosmetic marketing channels,” unpublished master thesis, 1990.

[8] [8] P. A. Geis, “Cosmetic microbiology: a practical approach,” Taylor&Francis: LCC Press of Taylor & Francis, 2006.

The Analysis of Consumer Purchasing Behavior on Cosmetics

Ya-Ling Wu* and You-Shyang Chen**

Ya-Ling Wu^* and You-Shyang Chen^**