Statistical Analysis for Human Preference to Colors

Taki K; a

doi:10.20965/jaciii.2011.p0433

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JACIII Vol.15 No.4 pp. 433-437

doi: 10.20965/jaciii.2011.p0433

(2011)

Paper:

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Statistical Analysis for Human Preference to Colors

Taki Kanda

Department of Service Management, Bunri University of Hospitality, 311-1 Kashiwabarashinden, Sayama, Saitama 350-1336, Japan

Received:

January 7, 2011

Accepted:

February 28, 2011

Published:

June 20, 2011

Keywords:

method of rank order, Kendal’s coefficient of concordance, Freedman’s test, Thurstone’s method of paired comparisons

Abstract

This paper discusses human preference of colors. There are many statistical methods to analyze human preference. In sensory evaluation method of rank order or various methods of paired comparisons are used. Here for methods to analyze human preference to colors the method of rank order and Thurstone’s method of paired comparisons are taken up, for colors red, blue, yellow, black, and white are taken up, and it is studied how those colors are preferred using both methods and same subjects aiming to find out whether equal results are obtained. In the method of rank order, order statistics from the normal distribution are used for evaluation, and in the Thurstone’s method of paired comparisons, it is assumed that human sensations follow the normal distribution. In both methods, the units of evaluation values become the standard deviations of the standard normal distribution, that is, σ = 1, hence the evaluation values obtained by both methods are useful to compare the results among many objects. In this paper, the method of rank order and Thurstone’s method of paired comparisons are described, results of evaluation for preference to colors by both methods using the same subjects are shown, and it is discussed how the results of evaluation differ for both methods.

Cite this article as:

T. Kanda, “Statistical Analysis for Human Preference to Colors,” J. Adv. Comput. Intell. Intell. Inform., Vol.15 No.4, pp. 433-437, 2011.

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References

[1] Z. Yamauchi, “STATISTICAL TABLES and Formulas with Computer Applications,” JAPANESE STANDARD ASSOCIATION, 1972.
[2] T. Kanda, “Colors and Kansei,” Conf. Proc. of 2004 IEEE Int. Conf. on Systems, Man & Cybernetics (IEEESMC’2004), pp. 299-305, 2004.
[3] L. L. Thurstone, “Psychophysical Analysis,” American J. of Psychology, Vol.38, pp. 368-389, 1927.
[4] L. L. Thurstone, “A Low of Comparative Judgment,” Psychological Review, Vol.34, pp. 273-286, 1927.
[5] F. Mostelle, “Remarks on the Method of Paired Comparisons: III. Test of Significance for Paired Comparisons When Equal Standard Deviations and Equal Correlations are Assumed,” Psychometrika1, Vol.6, No.2, pp. 207-218, 1951.
[6] T. Kanda, “Classification of Menus on Home Dining Tables Based upon Kansei,” Int. J. of Kansei: Engineering (Kansei: Engineering International), Vol.3, No.4, pp. 9-14, 2002.

This article is published under a Creative Commons Attribution-NoDerivatives 4.0 Internationa License.

[1] [1] Z. Yamauchi, “STATISTICAL TABLES and Formulas with Computer Applications,” JAPANESE STANDARD ASSOCIATION, 1972.

[2] [2] T. Kanda, “Colors and Kansei,” Conf. Proc. of 2004 IEEE Int. Conf. on Systems, Man & Cybernetics (IEEESMC’2004), pp. 299-305, 2004.

[3] [3] L. L. Thurstone, “Psychophysical Analysis,” American J. of Psychology, Vol.38, pp. 368-389, 1927.

[4] [4] L. L. Thurstone, “A Low of Comparative Judgment,” Psychological Review, Vol.34, pp. 273-286, 1927.

[5] [5] F. Mostelle, “Remarks on the Method of Paired Comparisons: III. Test of Significance for Paired Comparisons When Equal Standard Deviations and Equal Correlations are Assumed,” Psychometrika1, Vol.6, No.2, pp. 207-218, 1951.

[6] [6] T. Kanda, “Classification of Menus on Home Dining Tables Based upon Kansei,” Int. J. of Kansei: Engineering (Kansei: Engineering International), Vol.3, No.4, pp. 9-14, 2002.