JDR Vol.15 No.5 pp. 621-631
doi: 10.20965/jdr.2020.p0621


Understanding Households’ Perceptions of Risk Communication During a Natural Disaster: A Case Study of the 2011 Flood in Thailand

Kullachart Prathumchai and Ruttiya Bhula-or

College of Population Studies, Chulalongkorn University
Visid Prachuabmoh Building, Phayathai Road, Pathum Wan, Bangkok 10330, Thailand

Corresponding author

November 5, 2019
June 22, 2020
August 1, 2020
risk communication, flood, flood warning, warning access, warning efficacy

This study investigated households’ perceptions of risk communication during the 2011 flood in Thailand, which was the most devastating in Thailand since 1942 and affected 12.9 million people. The study aim was to analyze the determinants of people’s perceptions of early warning communication and its efficacy. It also examined key determinants in various aspects, including the accessibility and efficacy of warnings regarding the potential hazard from electrocution, household hygiene, and life and property issues. This study used the 2011 Flood Livelihood Survey of Thai households, conducted by the Thai National Statistical Office from July to December 2011. The results demonstrated that some household characteristics, head of household, and communication and transportation problems during the flood affected warnings regarding accessibility and the perception of warning efficacy during the 2011 flood in Thailand. The results also demonstrate the key factors in successful risk communication, i.e., flood experience and community interrelationship. It is also essential to provide comprehensive and useful information such as safety and health instructions, using the proper channels to disseminate information to the target audience.

Cite this article as:
K. Prathumchai and R. Bhula-or, “Understanding Households’ Perceptions of Risk Communication During a Natural Disaster: A Case Study of the 2011 Flood in Thailand,” J. Disaster Res., Vol.15, No.5, pp. 621-631, 2020.
Data files:
  1. [1] N. Jensantikul and C. Suttawet, “Factors Affecting the Efficiency and Effectiveness of Policy Formation and Management according to Public Policies and the Appropriate Management Model in Response to Disaster: Case Study on Floods in Thailand during 1942-2012,” Thammasat Review, Vol.17, No.2, p. 86, 2014.
  2. [2] The World Bank, “Thai Flood 2011: Rapid assessment for resilient recovery and reconstruction planning,” p. 2, 2012.
  3. [3] National Statistical Office of Thailand, “Survey of the 2011 flood on the livelihood of Thai households during July to December 2011,” pp. 7-8, 2012.
  4. [4] Bank of Thailand, “The Great Flood 2011: Impacts and Trends of Recovery from Entrepreneurs Survey,” p. 2, 2011.
  5. [5] British Broadcasting Corporation (BBC), “Thailand floods: Bangkok evacuation widens,” 2011, [accessed May 13, 2020]
  6. [6] S. N. Jonkman and I. Kelman, “An Analysis of the Causes and Circumstances of Flood Disaster Deaths,” Disasters, Vol.29, No.1, pp. 75-97, 2005.
  7. [7] Health Systems Research Institute (HSRI), “Lesson learned from the great flood 2011,” pp. 32-33, 2012.
  8. [8] NASA Earth Observatory, “Flooding in Southeast Asia,” [accessed May 17, 2020]
  9. [9] United Nations, “Sendai Framework for Disaster Risk Reduction 2015–2030,” p. 17, 2015.
  10. [10] K. Sene, “Flood warning, forecasting and emergency response,” Springer-Verlag, 2008.
  11. [11] G. Gamhewage, “An Introduction to Risk Communication,” World Health Organization (WHO), 2014.
  12. [12] B. Rohrmann, “Risk perception, risk attitude, risk communication, risk management: A conceptual appraisal,” 15th Int. Emergency Management Society (TIEMS) Annual Conf., 2008.
  13. [13] World Health Organization, “Communications working group report,” 2009.
  14. [14] V. T. Covello, P. Slovic, and D. Von Winterfeldt, “Risk communication: A review of the literature,” National Emergency Training Center, 1986.
  15. [15] R. E. Lundgren and A. H. McMakin, “Risk communication: A handbook for communicating environmental, safety, and health risks,” John Wiley & Sons, 2018.
  16. [16] L. Lin, “Risk communication in multi-stakeholder disaster risk management systems: Insights and recommendations from the Swedish system,” Doctoral Thesis, Lund University, 2018.
  17. [17] E. Romo-Murphy and M. Vos, “The role of broadcast media in disaster preparedness education: Lessons learned in the scientific literature 2002–2012,” Media Asia, Vol.41, No.1, pp. 71-85, 2014.
  18. [18] S. Kittipongvises and T. Mino, “Perception and communication of flood risk: lessons learned about Thailand’s flood crisis of 2011,” Applied Environmental Research, Vol.37, No.1, pp. 57-70, 2015.
  19. [19] W. C. Zhang, W. Wang, J. F. Lin, Y. Zhang, X. P. Shang, X. Wang, M. L. Huang, S. K. Liu, and W. Ma, “Perception, Knowledge and Behaviors Related to Typhoon: A Cross Sectional Study among Rural Residents in Zhejiang, China,” Int. J. of Environmental Research and Public Health, Vol.14, No.5, 2017.
  20. [20] S. Hafida, B. Setiawan, and A. Anna, “The effectiveness of community radio infrastructure to support disaster preparedness (case study of community radio in Merapi Volcano, Yogyakarta, Indonesia),” MATEC Web Conf., Vol.229, Article No.04004, 2018.
  21. [21] T. Jakubicka, F. Vos, R. Phalkey, D. Guha-Sapir, and M. Marx, “Health impacts of floods in Europe: data gaps and information needs from a spatial perspective,” MICRODIS Project Report, 2010.
  22. [22] E. Bloomer, O. Landeg, and O. le Polain de Waroux, “Floods as Human Health Risks,” J. Nriagu (Ed.), “Encyclopedia of Environmental Health,” 2nd edition, pp. 8-18, Elsevier, 2019.
  23. [23] G. M. Mathbor, “Enhancement of community preparedness for natural disasters: The role of social work in building social capital for sustainable disaster relief and management,” International Social Work, Vol.50, No.3, pp. 357-369, 2007.
  24. [24] D. N. Sattler, C. F. Kaiser, and J. B. Hittner, “Disaster Preparedness: Relationships Among Prior Experience, Personal Characteristics, and Distress,” J. of Applied Social Psychology, Vol.30, No.7, pp. 1396-1420, 2000.
  25. [25] D. J. Parker and J. W. Handmer, “The role of unofficial flood warning systems,” J. of contingencies and crisis management, Vol.6, No.1, pp. 45-60, 1998.
  26. [26] U. Buranasiri, S. Thongrin, and S. Anantho, “The Exposure to and the Awareness of Flood Warnings among Citizens in the Flood-prone Risk Areas of Lopburi Province,” Nakhon Phanom University J., Vol.4, No.2, pp. 53-59, 2014 (in Thai).
  27. [27] S. Litachotirut, “Development Guidelines for Information Management System and Information Access to Track and Monitor the Flood Disaster of People in the Pattani Basin,” J. of Humanities and Social Sciences, Vol.11, pp. 9-48, 2015 (in Thai).
  28. [28] K. Bunprakob, “Disaster Preparedness of Flood-Affected Communities in Suratthani Province,” Master Thesis, Prince of Songkla University, 2016 (in Thai).
  29. [29] National Hydroinformatics and Climate, “The memorandum of the great flood on 2011,” 2012, [accessed October 1, 2019]
  30. [30] S. Lee and K. Vink, “Assessing the vulnerability of different age groups regarding flood fatalities: Case study in the Philippines,” Water Policy, Vol.17, No.6, pp. 1045-1061, 2015.
  31. [31] R. Zaalberg, C. Midden, A. Meijnders, and T. McCalley, “Prevention, adaptation, and threat denial: Flooding experiences in the Netherlands,” Risk Analysis: An Int. J., Vol.29, No.12, pp. 1759-1778, 2009.
  32. [32] M. Abunyewah, T. Gajendran, K. Maund, and S. A. Okyere, “Strengthening the information deficit model for disaster preparedness: Mediating and moderating effects of community participation,” Int. J. of Disaster Risk Reduction, Vol.46, Article No.101492, 2020.
  33. [33] R. Muttarak and W. Pothisiri, “The Role of Education on Disaster Preparedness Case Study of 2012 Indian Ocean Earthquakes on Thailand’s Andaman Coast,” Ecology and Society, Vol.18, No.3, 2013.

*This site is desgined based on HTML5 and CSS3 for modern browsers, e.g. Chrome, Firefox, Safari, Edge, Opera.

Last updated on Aug. 09, 2020