This paper identifies four variables to reveal the internal mechanisms of the entropy measures on intuitionistic fuzzy sets (IFSs) and interval-valued intuitionistic fuzzy sets (IVIFSs). First, four variables are used to propose a pair of generalized entropy measures on IFSs and IVIFSs. Second, three specific entropy measures are put forward to illustrate the effectiveness of the generalized entropy measure functions. Third, a novel multiple attribute decision-making approach under an intuitionistic fuzzy environment is proposed. The superiority of the decision-making approach is that the weight values of the attributes are obtained by their related entropy measures. Finally, the performance of the proposed entropy regulations on IFSs and IVIFSs is illustrated through a mode assessment example on open communities.

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