The Influence of Perceived Rarity and Luxuriousness on Consumers’ Brand Attitudes: Observations in Japan
Ken Kumagai*,** and Shin’ya Nagasawa*
*Graduate School of Commerce, Waseda University
1-6-1 Nishi-waseda, Shinjuku-ku, Tokyo 169-8050, Japan
**Stripe International Inc.
4-12-15 Ginza, Chuo-ku, Tokyo 104-0061, Japan
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