JACIII Vol.18 No.3 pp. 429-434
doi: 10.20965/jaciii.2014.p0429


Fuzzy VRIO and SWOT Analysis of Chery Automobile

Faen Chen* and Yukio Kodono**

*Graduate School of Management and Information Science, Osaka International University, 3-50-1 Sugi, Hirakata, Osaka 573-0192, Japan

**Faculty of Business Administration, Osaka International University, 3-50-1 Sugi, Hirakata, Osaka 573-0192, Japan

October 15, 2013
March 14, 2014
May 20, 2014
independent automobile enterprises, SWOT analysis, fuzzy reasoning, fuzzy rules, fuzzy VRIO analysis

The Chinese market is indispensable for international automobile enterprises and they are expanding their investment in this market accordingly. To escalate their market share in China, automobile manufacturers and independent automotive enterprises have implemented a series of management strategies. Consequently, competition in China is becoming increasingly intense. Conversely, Chinese automobile enterprises have no international brand recognition. In this paper, an independent automobile enterprise, Chery Automobile Co. Ltd., is selected as a case study and examined using the SWOT (Strengths, Weaknesses, Opportunities and Threats) method. Moreover, we analyzed the strengths and weaknesses of the company’s internal environment using a fuzzy VRIO (Value, Rarity, Immutability and Organization) method. Applying the fuzzy theory to an analysis of the management environment can facilitate more effective strategy formulations. It is expected that the application of fuzzy theory to management methods will contribute to the future development of the Chinese automobile industry. The competitive advantages to Chery are illustrated by the fuzzy VRIO analysis.

Cite this article as:
F. Chen and Y. Kodono, “Fuzzy VRIO and SWOT Analysis of Chery Automobile,” J. Adv. Comput. Intell. Intell. Inform., Vol.18, No.3, pp. 429-434, 2014.
Data files:
  1. [1] F. Chen and Y. Kodono, “Competitive Strategy Analysis of the Chery Automobile Corporation Limited,” OIU J. of Int. Studies, Vol.26, No.1, pp. 61-76, 2012.
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Last updated on Nov. 16, 2018