Bounded Rationality on Consumer Purchase Decisions and Product Diffusion Under Network Externalities: A Study Using Agent-Based Simulation and Experiments with Human Subjects
Nariaki Nishino*1, Sobei H. Oda*2, and Kanji Ueda*3,*4
*1The University of Tokyo, 7-3-1 Hongo, Bunkyo-ku, Tokyo 113-8656, Japan
*2Kyoto Sangyo University, Motoyama, Kamigamo, Kyoto 603-8555, Japan
*3National Institute of Advanced Industrial Science and Technology, 1-1-1 Higashi, Tsukuba, Ibaraki 305-8561, Japan
*4The University of Tokyom, 5-1-5 Kashiwanoha, Kashiwa, Chiba 277-8568, Japan
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