This paper is trying to establish an approach of the Integrated Risk Management which is focusing especially on the methodology and usage of a balanced approach in strategic planning using risk appetite concept. Risk appetite is not yet so common, but it is very important concept in risk management, in particular, in dealing with strategic risks. The aim of this approach is not to avoid risks, but to take risks reasonably for increasing the enterprise value. This approach is not fully established, therefore, two case studies are presented for better understanding of its gist and improving this approach and methodologies further.