TRAFST Vol.2 No.1 pp. 16-20


Innovation and Management for Research & Development

Junji Nomura

Matsushita Electric Works, Ltd., Kadoma 1048, Kadoma, Osaka

15 January 2008
12 Feburuary 2008
April 15, 2008
new innovative product development, R&D strategic management, human resource cultivation, development leader

Technological strategy in Matsushita Electric Works plays a key role in growth strategy towards a management culture that promotes change. The basic concept of the technological strategy is “Technology oriented company” and the mission of R&D is “To continue creating New Products in a “timely” and “perpetual” manner. To realize this “Technology oriented company,” at corporate R&D department the view point of R&D is divided into two, firstly advanced technology development (long term) and secondly new products development (short-mid term). R&D is managed by considering commercialization from an early stage of development in close collaboration with our business units. Also, for researchers and engineers, new product development leaders are cultivated in terms of expanding experience by transferring in accordance with an innovative R&D organization matrix or shifting to other technological areas that are different from their current work.

Cite this article as:
J. Nomura, “Innovation and Management for Research & Development,” , Vol.2, No.1, pp. 16-20, 2008.
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Last updated on Mar. 19, 2023